Evaluation - How effective is the combination of your main product (video) and ancillary texts (tour poster & CD)?

When creating all components of our final product we had to keep the same ideas in our minds. This would help to make sure they all had the same style and them throughout. It is easy to see that all of our products are linked as they do have similar styles and themes which helps when it comes to promotion of each product.

It was important to ensure a clear link is visible between the CD cover and Tour poster when viewed together. This was because the CD would be released alongside the tour so both had to have the same theme so that they could be directly related. It also creates continuity and gives both the CD cover and Tour poster a professional finish.

A main similarity between the main product and ancillary texts is the how we used the artist’s name. Each time you see it, it is written in the same font and colour. This gives each of the products a link and when combined makes sure they look like they belong together. Another reason for using the same text to link all of our products is to help our artist get more recognition. Using the same font/theme throughout all of our products will create an image in the audience’s head, and when they see it again it should help them to remember both the artist herself and her music.

Another link between our main product and ancillary texts is the use of our artist. Our artist is the lead character in the narrative form of the video, and the performance form. She has the stereotypical looks for an acoustic performer with blonde hair and has natural beauty. As well as this she is the main focus on the CD cover which gives an obvious and direct link between the two. However, our artist is not present on the tour poster but the link is still present through the use of similar fonts, themes, styles, colours etc.

To conclude, when all three of our products are viewed together, a link is clearly visible and each one of them relate to one another. This link between them helps create a professional edge and can be seen as a brand for both ‘MOR music’ and the artist